Avatar: the Problematic Environmental Blockbuster
Posted by leslie on 10 Mar 2010 | Tagged as:
Below is a blog written by Jenna Garland of the Southern Energy Network. I, like her, had conflicting thoughts after seeing Avatar (as well as a queasy stomach from the intense 3D action). I wonder if people realize that this destruction and greed is happening in our world today. Too bad Avatar didn’t win, I wonder what the director would have said about the film’s message. Joe Letteri, the Visual Effects Supervisor for Avatar, said in his acceptance speech: “To everyone watching, thank you for the great appreciation you’ve shown for our film. And just remember the world we live in is just as amazing as the one we created for you. Thank you. ” Our world is amazing. Do people realize it is just as threatened as the world Avatar created?
While visiting my parents recently, my mother treated me to a 3-D showing of Avatar at a theater close to where I grew up. I went in with a fair amount of trepidation. I’ve been following the media coverage of the film, as well as conversations between friends and colleagues who had seen it in the weeks follow its premiere. I was feeling very nervous about the racial dynamics of the film, and though I’d heard many people describe the film as very pro-environment, I wondered how pro-environment a blockbuster movie could be; how much can its themes and messages really challenge the status quo of our fossil fuel-powered society? ![]()
After two and a half hours of pure visual spectacle, I left feeling a mix of emotions and with a ton of thoughts running through my mind. I felt angry. I felt very angry.
I felt angry that the Na’vi people needed an American to save them. I felt angry that the Na’vi people needed an American to save them from Americans! I felt angry for the truth at the heart of the action: the single-minded focus on profits over people and the environment, and the price indigenous people have paid for centuries.
The single most impactful moment for me was when the Head of Security, Colonel Quaritch, said ‘We’re going to blow a hole in their racial memory so deep they will never forget it.’ (I’m paraphrasing slightly.) Frankly, I was amazed that this line made it through the cutting room floor and in to the highest grossing film of all time. I can’t think of a similar line like it, and the reason it stands out to me is that I’ve never heard an acknowledgment from a figure like Colonel Quaritch that events like destroying sacred sites, environmental degradation, and violence do have a long-term impact. The consequences of such violence stay around for generations, and sometimes become deeply ingrained in a culture. Continue Reading »









We had a great workshop in Richmond on Saturday! JR Tolbert with Environment VA kicked off the event with an update on federal climate legislation.
Followed by an interactive workshop with yours truly where everyone signed postcards, made calls to Senator Webb’s office and wrote handwritten letters urging him to vote in support of clean energy legislation and against the Dirty Air Act.
After that, the attendees learned the step-by-step process to writing a letter to their editor with Sierra Club staffer, Antigone Ambrose.
This past Saturday, over 75 climate change activists in Northern Virginia came together for the Northern Virginia Climate Action Network’s Tools for Change III: Energy Efficiency, Bringing the Message Home and Skills Training. Attendees came from across NoVa, from Loudoun to Bristow, with the common goal of learning more and getting involved in the fight for federal climate change legislation.
We rounded out the day by putting all that new knowledge to use, practicing making talking points for different audiences. The diverse views of the climate changemovement showed when people prioritized messaging about health, jobs and the economy, children and the future, and water quality – and that was just in the one group of which I was part!
Yet, amidst typos and lawsuits, today’s press conference a the state capitol in Richmond was a breath of fresh air. It is refreshing to see 19 members of General Assembly standing up for their constituents and allowing the science to speak for itself. The Science that tells us that Virginia is vulnerable to sea level rise, that the Hampton Roads area is ranked #2 in terms of vulnerability. Number one is New Orleans. These threats are real and Virginia is ready to address them head on.
I applaud Senators McEachin and Northam as well as Delegate McLellan for initiating today’s press conference and the other 16 state legislators that joined them to show their support for the science. Addressing climate change and diversifying our economy here in the Commonwealth is no easy task. It’s going to take forward thinking and leadership from Richmond to embrace our potential. It’s also going to take reasonable investments.
I had the pleasure of providing testimony on a citizens conference call to the White House Office of Management and Budget (OMB) this morning. The subject: Toxic coal ash. OMB reviews every regulation that comes out of federal agencies, including EPA. They have been holding up EPA’s federal rule regulating toxic coal ash since the summer of 2009. They have also met with coal industry officials over 30 TIMES in the past 6 months. The message from industry is always the same. Regulate toxic coal ash and our industry will pay the price. Well today, citizens that are living in the shadow of toxic coal ash got to send a different message to OMB, EPA and White House officials: TOXIC COAL ASH IS KILLING COMMUNITIES AND PEOPLE.

