Check out this awesome video from Carrotmob, a group who’s starting up a new way of organizing to promote clean energy in business practices. Basically, what they do is organize consumers to make purchases that give financial rewards to those companies who agree to make environmentally friendly choices. It’s the anti-boycott: using the power of spending to promote an idea. What do you think?

Carrotmob Makes It Rain from carrotmob on Vimeo.