GM, proud maker of the Hummer and the biggest contributor to global warming of any auto maker in the world, recently hatched a brilliant idea: Re-publish nine recent Post articles on global warming (including one about my solar home in Takoma Park) and pepper these truthful, serious pieces with deeply deceptive ads promoting GM’s “green” bona fides.
That’s right, this past week GM paid for an entire six-page advertising supplement in the Washington Post. It’s a brilliant PR strategy on GM’s part. They cannot be accused of messing with the facts since they’ve used actual stories written by Post reporters. And coupling their “green” products with authentic pieces of climate reporting lends these products an element of legitimacy.
“Gas-friendly to Gas Free” is their slogan throughout. The five technology / issue areas they discuss are:
- Fuel Efficiency
- E85 Ethanol
- Hybrid
- Electric
- Fuel Cell
I won’t get into a blow-by-blow refutation here (for a more in-depth analysis, read A Siegel’s blog post on DailyKos). Suffice it to say that the company has spent millions of dollars, year after year, lobbying Congress against even fractional increases in fuel economy standards. In one spasm of anti-environmental fervor, the company organized rallies all across the country in 2004 featuring company vice presidents trashing efforts to require U.S. vehicles to get just 7.5 more miles to the gallon, a target that would bring America up to China’s automobile standard. And in 2006, afraid that rising gas prices would discourage Hummer sales, the company gave away gasoline stipends to drivers in California and Florida.
This is not the only example of blatant green washing going on this week. This Tuesday ConocoPhillips is holding a “conversation on energy.” Yep, the nation’s third largest oil company wants to know your thoughts on “energy solutions.” ConocoPhillips is holding a series of town hall meetings across the country and one of these meetings is happening right here in Columbia, MD at 6:30 PM tonight. This is a blatant attempt by a major oil company to green wash its record, and it’s happening right in the heart of Maryland! For more info, read the Baltimore Sun blog post about the event.
What can we do to refute this gross green washing? I’ve written a letter to the editor of the Washington Post calling them out on making money on GM’s deeply deceptive ads. And we’ve asked our supporters in and around Columbia, Md. to spend this evening demanding that ConocoPhillips stop destroying our climate and get serious about renewable energy. If you’re in Md., we hope you can make it to the town hall meeting tonight. If not, educate yourself, write letters and do not accept that these companies, some of the worst polluters out there, are even close to doing enough to save our life-giving climate.